Guide For The Best Google Certification Courses That Are Paid and Free

Guide For The Best Google Certification Courses That Are Paid and Free

Google offers a variety of paid and free certification courses via its learning platforms and third-party suppliers. They aim to help people develop job-ready skills in order to get a career as a tech professional.

This post will help you identify the top Google certifications that are worth your time. We have reviewed all Google certifications. This will allow us to help you choose which one can lead to new career opportunities.

Google Certifications: What You Need to Know

These certificates are 100% online, so you don’t need to be present in-person to complete them.

Google experts create and build Google courses. Some certifications can be obtained through Google’s online training platforms (Google Skillshop and Google Digital Garage), or by other e-learning providers.

Google offers both paid and free certifications (see Google Certificates List).

Google certifications can be grouped into three categories.

Google Career Certificates These certifications are for professionals in IT support, Data Analytics and Project Management. Coursera offers Google career certifications that are paid and delivered.

Google Digital Marketing Certificates These are free certifications provided by Google Digital Garage. These courses cover topics such as online marketing, social media marketing and cloud training.

Google Product Certificates – These free training courses (with certificates) are related to Google products for timessquareadcoalition. Google Analytics and Google Ads certifications are the most popular. Google Skillshop offers courses and certifications.

1. Google Digital Marketing Certification (Free).

The Fundamentals of digital marketing is one of the most popular Google courses. Many experts consider this to be one of the most valuable digital marketing courses.

This course is free and includes 26 modules that were created by Google trainers. After completing the lessons, you will be able to take an exam and receive a digital market certificate.

This certificate has been accredited by IABE Europe, Open University, and IABE Europe. It’s the official Google Digital Marketing Certificate.

Why should you take this certificate?

If you are interested in a career in digital marketing , this certification is worth considering.

This course will equip you with the skills necessary to work with a variety of digital marketing channels, including:

  • Content Marketing
  • eCommerce Marketing
  • Email Marketing
  • Display Advertising
  • Mobile Marketing
  • Online Marketing Strategy

This certification course is for beginners. It takes 40 hours to complete. You must complete 26 modules to be certified and then pass the final exam (40 multiple-choice questions).

The median salary for digital marketing professionals in the US ranges from $52K to $100K per annum (depending on job position and experience).

Google Ads (formerly Google Adwords), is Google’s most popular PPC platform. It is also one of Google’s major income sources.

Google Skillshop offers free certification courses in Google Ads to help marketers understand how to make the most of all Google Ads features.

The Google Ads Search Certification is one of the Google Ads courses that you should consider.

Why should you take this certificate?

  • Learn the skills and knowledge required to manage search ads campaigns on Google
  • If you wish to be an official Google Ads Partner, it is a requirement
  • It is one of the most recognizable certifications in marketing.
  • You must pass a 50-question multiple choice exam to become Google Ads certified. These exams can be taken through Google Skillshop, and are completely free.

You can prepare for the exams by using the Skillshop study guide and resources, or you can register for a third party Google Ads course.

Jos You can get the Google Ads Search Certificate:

  • Google Ads Specialist
  • PPC Specialist
  • PPC Manager
  • SEM Specialist

An average Google Ads Specialist salary is $71k annually.

3. Google Shopping Ads Certification (Free).

The Shopping Ads Certification is a great way to get started in eCommerce and to learn the skills required to promote your products on Google.

Why should you take this certificate?

This certification will help you design, optimize and set up Google Shopping campaigns.

Learn how to add your product catalogue to Google Merchant Center to make your products appear in Google Search. You can also use them in various types of campaigns, including shopping and retargeting campaigns.

You can get the Google Shopping Ads Certificate:

  • PPC Specialist
  • eCommerce Specialist
  • PPC Expert

An eCommerce specialist earns an average $58K annually.

4. Google Analytics Individual Certification (Free).

Google Analytics is a skill that every digital marketing professional should be able to use.

Google Analytics is the most widely used website analytics platform. Obtaining the Google Analytics Certificate shows that you are proficient in using the tool.

Why should you take this certificate?

This free Google Analytics certification will teach you both basic and more advanced concepts of Google Analytics. You’ll be able use various reports to analyze and interpret user interactions with websites by the end of this course.

This course requires a 2 hour time commitment. You must pass the Google Analytics exam (70 multiple-choice questions), with a score of at least 80% to be certified.

You can get certified by Google Analytics for

  • Google Analytics Professional
  • Google Analytics Specialist
  • Junior Data Analyst

5. Google Ads Display Certification (Free).

The Google Ads Display Certification is another Google certification worth looking into. This certification is offered free of charge by Google Skillshop.

Why should you take this certificate?

Google display ads are great for brand recognition and retargeting. This course will show you how to maximize your ROI from paid campaigns.

It takes approximately 2 hours to complete. You must pass the Google Ads Display assessment and score at least 80% to be certified.

Jobs that you can do using the Google Ads Display Certificate:

  • Google Ads Specialist
  • Google Display Specialist
  • PPC Manager
  • SEM Specialist

6. Google IT Support Professional Certificate (Paid).

The Google IT Support Professional Certificate will help you get a job as an IT support professional.

Google reports that there are over 340K IT job openings. This online certificate will give you the skills and knowledge to become an IT support professional.

Why should you take this certificate?

  • The most sought-after Google certificate is the Google IT Support certificate.
  • This opens up new career possibilities
  • This course is ideal for those who have no previous IT support experience.
  • You can perform this profession from your home.
  • IT support specialists are in high demand and growing at an alarming rate.
  • This is the first step to obtaining a more specialized certificate and earning a higher salary
  • College credits can be earned and you may also receive exceptions for courses that are not listed.
  • This Google career certificate costs $39 per month. The estimated duration of the certificate is 6 months.

You must complete five courses to become certified.

  • Technical Support Fundamentals
  • Computer Networking: The Bits and Bytes
  • Operating Systems and you: How to become a power user
  • System Administration and IT Infrastructure Services
  • IT Security: Protection against digital dark arts
  • You can get a Google IT Support Certificate to do

You can apply for many jobs once you have been certified by Google IT support, including those as a help desk technician or systems analyst, support specialist, support specialist, database administrator, IT technician and computer user specialist.

An average salary for IT support professionals in entry-level positions is $50K.

7. Google Data Analytics Certificate (Paid).

Data analytics is a hot topic in the marketing industry. Due to the increasing amount of data coming from different sources, professionals are needed to collect, interpret, and analyze this data in order to make informed business decisions.

This Google professional certificate will give you the skills and knowledge to obtain an entry level marketing job in Data Analyst.

Why should you take this certificate?

  • Google reports that there are over 300K data analysts jobs available in the US.
  • Develop job-ready skills
  • Learn how to use data to solve your problems
  • It is an online class (you don’t need to be present at a class).
  • You must complete 8 courses to become certified.

Foundations: Data, data, everywhere

  • Ask questions to make data-driven decisions
  • Prepare Data for Exploration
  • From Dirty to Clean: How to Process Data
  • To Answer Questions, Analyze Data
  • Visualization is a way to share data
  • Data Analysis using R Programming
  • Google Data Analytics Capstone: Do a Case Study

This Google career certificate costs $39 per month. The estimated duration of the certificate is 6 months.

You can get a Google Data Analytics certificate for

  • Data Analyst
  • Junior Database Administrator
  • Data scientist junior
  • Analyst in Finance
  • Analyst in Operations
  • Analyst for business performance
  • Marketing analyst

Data Analytics professionals earn an average salary of $68K annually.

8. Google Project Management Certificate (Paid).

If you are looking to take on a managerial position in a company or become a digital marketing consultant or start your own business, project management skills are a must.

Every task you do online, regardless of whether it’s a development project or executing an SEO campaign, is considered a small project.

It is crucial to be able to plan, organize, and monitor projects on time and within budget in order for profitable projects.

Why should you take this certificate?

  • You can become a Google Project Management certified professional and be eligible for one of the 475K job openings.
  • Learn how to manage successful IT and digital marketing campaigns
  • Learn how to use project management software
  • You can earn credits (100 hours) toward becoming a PMI-certified project manager.
  • You must complete six courses to become certified.

Foundations of Project Management

  • Start a successful project with Project Initiation
  • Project Planning: Putting It All Together
  • Project Execution: Running the Project
  • Agile Project Management
  • Project Management in the Real World

This Google career certificate costs $39 per month. The estimated duration of the certificate is 6 months.

Jobs that you can do with a Google Project Management Certificate:

  • Project manager
  • Junior Project Manager
  • Project coordinator
  • Assistant in project
  • Manager of the program
  • Scrum master
  • Administrator of the project
  • Manager of technical projects
  • The average salary for project managers is $59K annually.

9. Google UX Design Certificate (Paid).

The success of any digital product, including websites or mobile apps, is directly related to user experience. You will receive the Google UX Design certificate to help you develop the skills necessary to create interfaces that provide a great user experience.

You must complete seven courses to become a certified UX designer.

  • Foundations of User Experience Design (UX)
  • Begin the UX Design Process: Empathize. Define. And Ideate.
  • Make Wireframes and Low Fidelity Prototypes
  • Do UX Research and Test Early Concepts
  • Figma allows you to create high-fidelity prototypes and designs.
  • Responsive Web Design in Adobe XD
  • Create a user experience for social good & prepare for jobs
  • This Google career certificate costs $39 per month. The estimated duration of the certificate is 6 months.

Why should you take this certificate?

This course is open to all, but you don’t need any prior experience. You should consider a career that is not as creative and visionary to design interfaces for mobile or the web.

This course is for those who enjoy and have the ability to design concepts and tools.

You can get a Google UX Design certificate for

  • UX designer
  • UI designer
  • Web designer
  • Product designer

10. Google IT Automation with Python Professional Certificate (Paid).

Python is the most popular web programming language. Python courses are very popular on all online learning portals, and the demand for Python programmers is continuously increasing.

This Google Career Course will teach you how to use Python to create scripts and programs to automate common administrative tasks.

This Google career certificate costs $39 per month. The estimated duration of the certificate will last for 4 months.

Why should you take this certificate?

This professional certification is for those who are interested in learning to code. You might find programming confusing and prefer a different career path.

This course is an excellent starting point if you are looking to explore the fascinating world of computer programming, and become a Python expert.

You’ll find a job in Python with more than 530K postings (in the US alone).

You can get a Google Python Professional certificate to do

  • Programmer in Python
  • Web developer
  • Specialist in IT Support
  • Specialist in IT Automation
  • Administrator of the Junior System

In the United States, the average salary for Python programmers is $115K annually.

Google Certifications: Are they worth it?

Google certifications are definitely worth the effort. Google professionals and career certifications are designed by experts to help students develop job-ready skills.

These certifications can be accredited by universities, employers, and professional institutions. They can help you get a job as an IT or digital marketer.

The majority of certifications are available for free, while the paid ones are fairly priced.

Google Certification Alternatives

You can learn new skills and get a job in many industries by obtaining alternative Google certifications. The most sought-after are the Microsoft Bluprint Certifications.

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